Reading Images

The Grammar of Visual Design

Introduction: the grammar of visual design

P.1

1

 The  semiotic landscape: language and visual communication

P.15

2

 Narrative representations: designing social action

P.43

3

 Conceptual representations: designing social constructs

P.79

4

 Representation and interaction: designing the position of the viewer

P.119

5

 Modality: designing models of reality

P.159

6

 The meaning of composition

P.181

7

 The materiality of meaning: surface and inscription

P.230

8

 The third dimension

P.242

9

 Colourful thoughts (a postscript)

P.264

References

P.268

Index

P.281